In today's world, social media is becoming an essential marketing tool for small businesses. However building an engaged following is no easy feat. Social media growth takes time and consistency. Below are 4 tips for building an engaged social media audience.
Consistency is one of the more important things when it comes to building a community on social media. It is extremely difficult to be consistent without planning and scheduling content ahead of time.
There are a variety of platforms you can use to schedule and automate your post including: Hootsuite, Later, and Planoly. This saves so much time in the long run and holds you accountable to planning out your content.
Promote and Engage with Other Small Businesses
Share, comment, and like content from the small businesses in your community. Engagement builds relationships and trust.
Optimize Content Based on Platform
Each social media platform has its own niche and functionalities. For example, Instagram tends to feel more personal and casual whereas LinkedIn is more formal. Short videos referred to as “IG Reels” are being prioritized in Instagram’s current algorithm over pictures. Twitter is great for companies with a strong brand voice. Optimizing your content for each platform will make your content more effective.